Daimler Design Navigator

Corporate Design Makes Brand Identity VisibleDesign Navigator provides easy access and quick orientation in the multifaceted world of Corporate Design at Daimler.

Graphic Concept of the 2009 Annual Press Conference
Ensuring efficient communication with the stakeholders of the corporate brand is one of the central tasks of Corporate Design at Daimler. Financial communications are a key topic in this regard.

Best Practice Examples of Financial Communications

Ways to Optimum Readability
Typography is the art of defining the correct proportions and colors for texts. Reader-friendly printed matter is designed based on the guidelines on typefaces, sizes and colors.

Typography

Layout of the 2008 Annual Report
Quick recognition of the corporate brand makes a substantial contribution to the success of the investor relations communications at Daimler. The 2008 Annual Report demonstrates this in an impressive way.

Best Practice Examples of Financial Communications

Showcasing of Vehicle Safety Milestones
The new brochure on the topic of safety is the first in a series of three publications. In future, a new corporate information brochure will set the framework for the safety brochure and a new mobility brochure.

Best Practice Examples of Brochures

Innovative Information System for the Virtual Reality Center
The VRC showcases its work with an impressive technical and graphic concept which combines design with light, transparency and color.

Best Practice Examples of Info Systems

A Picture Is Worth a Thousand Words
The pictures for Daimler publications are not restricted to vehicles and technical features. They deliberately also show the people who stand for the company and its innovations.

Photographic Style

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